Thank you to the Hong Kong Institute of Marketing (HKIM) for the invitation. The main theme of this year’s HKIM Symposium, “The Next Big Thing in the AI Era,” sparked engaging discussions and innovative ideas.

Our Founding Chairman, Dr. Charm, had the honor of moderating a panel on this theme, alongside my fellow panelists: Matthew Chan #DaLa, Tommie Lo #Preface, Victor Wong #Uncle2, and Rannes Man #MetaAcademy. We elevated our discussion beyond theoretical concepts, diving into practical tips for maximizing the potential of AI and GenAI.

Here are some standout insights shared by our speakers:

• “AI makes marketing professionals even more professional.”
• “Treat GenAI as part of your daily life.”
• “No matter your proficiency, everyone will benefit from AI.”
• “Be frank with yourself and explore GenAI beyond just grammar checking.”

“Human creativity is the next big thing in the AI era.” After all, while we leverage AI, our creativity remains the key value in this human-machine collaboration.

Let’s continue leveraging data and AI to enhance our marketing profession!